Hi, I'm Vivian!

Mom of two, almost three adorable children (five and two years old, also heavily pregnant) and founder of the LAVENDRA™ brand. My second daughter was born in the middle of lockdown 2020. I was suddenly in childbirth with a three-year-old daycare child, had just moved between 120 moving boxes, and apart from the midwife I had no real contact with the outside world.

How the hell don't moms go nuts?! Do you have a secret and if so, which one?

  • I asked my midwife, herself a mother of three

    She said structure is important. Plan every day, every week.

  • My best friend said:

    I pursue the hobby that I had before I had children. It reminds me of the old days, my old self, and I'm more myself again.

  • I asked my cousin, mother of four:

    She said: I get up an hour before everyone every morning – even if it means it's five o'clock – and give myself an hour to myself: for yoga, for daddling, for reading… Sometimes I just sit in the morning at five in the living room spinning my magic cube. My husband and my children know: Mum must not be disturbed under any circumstances! This time is sacred to me!

  • I asked one friend after another.

    Many had no idea and muddled around just like me and were about to go crazy. They were just as unsettled and extra burdened by the pandemic. But, we agreed: Talking to them on the phone helped. Just throw up and confirm: We have the same problem here, you are not alone. That's why honesty and solidarity is sooo important, especially among moms!! And that, too, is self-care: to exchange ideas honestly.

Maternal Health and Self Care

I started researching maternal health and self-care. Of course, also initially in your own interest. But also to help my friends. I thought: What do we moms give each other for our birthdays, for Christmas? Mostly bath foam, candles, maybe nail polish or body lotion - right?! Behind this is the really wonderful message: Take a break, treat yourself! But only bath foam? Wouldn't my cousin be a lot happier with a Rubik's Cube?

Mission

And this is how the mission came about:

I want to help moms to become aware that self-care is extremely important for them as moms. I want to help them to create small rituals and relaxation islands for themselves for everyday life, where they can recharge their batteries every day.

I also want to take away the eternal doubts about whether you really are a good mom - just because you want a break.

The answer is: YES, you ARE a good mom BECAUSE you take time off! That's the only way you can give back!

What do you want to give when your batteries are empty, mom?!

This is how the LAVENDRA brand was born: It should sound like a woman's name associated with relaxation - for me lavender.

The subtitle "You're a wonderful Mama" should be in every corner of your apartment: Whenever you doubt yourself, you will encounter this little reminder somewhere:

bullshit You're a wonderful mom. 😉

value proposition

  • Our products should be as sustainable as possible

    I want my kids to play on yoga mats and I want my baby to lick the paint off the mat and nibble on the mat, all non-toxic and organic. Short delivery routes, preferably directly from the organic farm, nothing from China. The entire supply chain is green, the packaging is recyclable right down to the packaging tape.

    Yoga mats made of cork - because cork bark is harvested from the tree and grows back. No tree is felled.

    To avoid waste: Small print runs and best of all print on demand: This way only what is really desired is produced and resources are conserved.

    To the products 

  • Part of the income is intended to help mothers who need our support

    My great-grandmother lost her youngest child, a little girl, while trying to escape. This is still the reality for so many moms out there today.

    I've made a lot of private donations for years, but it wasn't enough for me. I thought: In order to be able to donate more, I have to take in more.

    Fundraiser follows 

  • Promote and support female businesses. I want to celebrate Sistahood.

    It took me months to find a cork farm in Europe for the yoga mat I developed that is also 80% run by women - from the plantation to the CEO board (okay, there are 2 quota men in of management).

    From the notary when the company was founded, the bookkeeper, my graphic designer, the cork farmer: we are women, most of them moms themselves - and they are passionate about LAVENDRA.

    I'm proud of that!

    To the yoga mat 

Sisterhood

When I tell other mom businesses about my mission, they are immediately enthusiastic and show much more commitment than many of the men I have written to. You really want to help. And so we support each other and are now friends. And that's how I really did it. From the notary to the graphic designer, from the consulting yoga teacher, from the cork farmer to the accountant, working with women, especially with moms. Well, a few wonderful men help me too - but only those who are just as enthusiastic about the idea of ​​supporting moms!

If you take care of yourself, you take care of your children!